The DeoDap Story

Founded in 2014, DeoDap started as a wholesale business, connecting with manufacturers to sell products directly in the kitchenware category. Over the years, they expanded into health and personal care, baby products, and more, eventually offering 5000 products and serving a pan-Indian customer base. As their business grew, so did their challenges—particularly in ensuring a seamless payment process that could support their sales goals and reduce cart abandonment.

Learn More About DeoDap

Challenge: Navigating the Complex Landscape of E-commerce

The brand had successfully launched a website and established a social media presence, but they soon realized that these efforts alone wouldn’t drive the sales growth they desired. They needed a payment gateway that could handle their increasing transaction volumes while also boosting customer trust. Additionally, they sought a streamlined checkout solution that would minimize cart abandonment by making the checkout experience as fast and smooth as possible. For any e-commerce business, especially one like DeoDap with a vast product catalog, ensuring that customers can quickly and easily complete their purchases is crucial to maintaining sales momentum.

Solution: The Power of Razorpay Magic Checkout

DeoDap partnered with Razorpay to integrate a robust payment gateway that met their growing needs. But they didn’t stop there. Understanding the importance of a seamless checkout process, they implemented Magic Checkout—a one-click solution designed to make transactions faster and more user-friendly. The standout feature for the brand was the address pre-fill capability, which allowed returning customers to complete their orders in record time.

Additionally, Razorpay’s branded button and the Razorpay Trusted Business widget significantly enhanced customer trust and brand credibility. This combination of features not only improved the user experience but also addressed the core issue of cart abandonment by simplifying and accelerating the checkout process.

Impact: A Game-Changer for DeoDap

The results were remarkable. The address pre-fill feature alone contributed to a 10% increase in sales. Furthermore, the enhanced branding and customer trust, thanks to the RTB widget, helped the brand strengthen its market presence and achieve consistent sales growth.

DeoDap’s Experience in Their Own Words

The Power of Strategic Partnerships in E-commerce

DeoDap’s partnership with Razorpay and the implementation of Magic Checkout proved to be a strategic move that addressed their challenges head-on. The results speak for themselves: increased sales, improved customer trust, and a faster, more reliable checkout process. DeoDap’s journey highlights the importance of choosing the right payment solutions to drive business success in the competitive world of e-commerce.

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At Sujatra, we don’t just offer products; we curate experiences that resonate with our discerning customers. Our collection, meticulously crafted by renowned designers, showcases a tapestry of unique designs, from the latest kurtis and elegant sarees to exquisite jewelry pieces. With Sujatra, finding something truly yours is inevitable. And the best part? Our commitment to affordability ensures that luxury is within everyone’s reach.– Bedprakash Das, Co-founder of Sujatra.

In this Razorpay Magic case study, let’s delve into how Sujatra flourished, learn about the challenges they faced, and discover how they overcame those obstacles.

About Sujatra: Empowering Fashion for All

Sujatra, founded in 2015 by Bedprakash Das’s mother, Chitralekha Das, with him as the co-founder, epitomizes a vision of offering sarees and kurtis that transcend conventional boundaries. Stemming from a simple yet profound notion, the brand curates a diverse array of products, including sarees, kurtis, lehengas, tunics, blouses, fabrics, and more. Distinctive for their unparalleled designs and unwavering commitment to quality, the brand stands as a beacon of innovation and inclusivity in the fashion industry.

From meticulously sourcing fabrics to dispatching orders, the brand oversees every operational facet internally. This steadfast dedication to excellence has propelled Sujatra to the forefront of the industry, earning accolades as one of the fastest-growing direct-to-consumer (D2C) brands, as recognized by Inc42.

Learn More About Sujatra

Challenge: Enhancing the Shopping Experience

In alignment with their ethos of customer-centricity, the brand aspired to elevate the shopping experience for their patrons, extending the essence of their unique designs to every touchpoint, including the checkout process. Recognizing the pivotal role of a seamless transaction journey in customer satisfaction and retention, they sought to optimize their checkout process to mitigate the risk of cart abandonment.

The existing checkout mechanism comprised three essential steps: contact, shipping, and payment details, each presenting potential friction points for customers. To address this challenge, the brand embarked on a quest for a streamlined and expedited checkout solution.

Solution: Harnessing the Power of Magic

The brand discovered Magic, a one-click solution by Razorpay tailored for Shopify users. Magic revolutionized Sujatra’s checkout experience by offering their customers a lightning-fast, one-click transaction process. Upon implementation, Magic seamlessly prefilled customers’ contact, shipping, and payment information, streamlining the checkout journey and enhancing user satisfaction.

Impact: Driving Conversion and Customer Satisfaction

The integration of Magic yielded tangible results for the brand. Witnessing a notable 15% increase in conversion rates attributed to the fivefold acceleration of the checkout process, the brand solidified its reputation as a purveyor of unparalleled customer experiences.

Bedprakash Das, Co-Founder of Sujatra on Magic

Also Read- Cookd’s RTO Plummets by 46% with Magic Checkout!

Elevate Your E-commerce Experience with Razorpay Magic

If Sujatra’s journey resonates with your aspirations, embark on a transformational path by integrating Magic into your Shopify store. Let us collaborate to refine your checkout process and pave the way for shared success.

From a tiny canteen in Erode, Cookd emerged. Aathi, a college student, felt a connection with the canteen and took over for a year, crafting his first meal—a twist of destiny in his culinary journey.

In this Magic Checkout case study, we’ll explore Cookd’s inspiring journey, showcasing the transformation of a hobby into a thriving business. Starting as a social media brand sharing tempting recipes, Cookd evolved into a full-fledged culinary sensation. Join us as we delve into their remarkable journey, navigating challenges, and discover how Razorpay Magic Checkout, a one-click checkout solution, conquered their biggest hurdle. This Magic Checkout case study highlights the effectiveness of this solution in enhancing Cookd’s operational efficiency and reducing Return to Origin (RTO) rates.

Cookd – Crafting Culinary Adventures

In 2019, Cookd embarked on its flavorful journey as a social media sensation, enchanting audiences with entertaining recipes shared on Instagram, Facebook, and even TikTok. Boasting a community of 4 million followers, their engaging content became the heartbeat of the brand.

As the world grappled with the challenges of COVID-19, Cookd’s followers eagerly sought quicker, hassle-free recipes. The idea struck – “What if we create recipe mixes that enable people to replicate our recipes effortlessly?“

In 2022, the brand introduced a range of recipe mixes, including Fried chicken kit, Madras 65 masala, Authentic Biryani Kits, Tikka Kits, and Curry pastes. Expanding rapidly, they ventured into marketplaces like Flipkart, Amazon, Jio Mart, Big Basket, and Instamart, supplementing their presence with retail stores in Chennai and Coimbatore.

Driven by quality, the brand guarantees its recipe mixes are free from preservatives, colors, and artificial flavors. The unique packaging not only maintains freshness but also distinguishes them. Each recipe mix boasts a QR code, unlocking a post-purchase journey for customers to access 15-20 recipes with step-by-step videos.

Complementing this, the Cookd app, on iOS and Android, empowers customers to discover culinary delights. With plans to expand retail stores, introduce new products, and offer unparalleled post-purchase support, the brand is set to redefine the art of cooking.

Learn More About Cookd

The Challenge

Meeting the Cash-on-Delivery Challenge Head-On

Dealing with Cash-on-Delivery (COD) poses a significant hurdle for most online brands in India. For many online shoppers, COD is the go-to payment method. For Cookd, a whopping 70% of their orders were placed via the COD payment method, while only 30% opted for prepaid payment methods. The catch? COD introduced a substantial problem – Return to Origin (RTO). RTO impacted both the operational efficiency and also incurred additional expenses, making COD a double-edged sword for them. 

At first, we didn’t realize that COD was causing most of our RTO issues. Once we figured it out, we needed a quick fix. This pushed us to rethink our payment and delivery methods, finding smart ways to tackle the problems caused by COD.

The Solution 

Razorpay Magic Checkout: Revolutionizing the COD Challenge

Cookd found its answer in Magic Checkout’s innovative COD Intelligence algorithm. This smart system investigated each COD order, automatically gauging the risk level for potential Return to Origin issues. By swiftly disabling COD for high-risk users, Magic Checkout significantly reduced the propensity for RTO, nudging more users towards opting for prepaid methods.

But Magic Checkout didn’t stop there. It worked like a charm by streamlining the checkout process. The system automatically pre-filled contact and delivery details for their customers, resulting in purchases being completed 5X faster.

We explored several other solutions, but in comparison to others, Razorpay stands tall as a trusted brand. The reliability of Razorpay’s offerings instills confidence; you know that whatever they provide will be stable. This assurance led us to adopt Razorpay’s Magic Checkout, and the impact has been substantial. Magic has proven to be a significant asset, significantly improving our operations.

The Impact 

Cookd on Razorpay Magic Checkout 

From RTO Woes to Victory: The Magic Checkout Way

Empower your eCommerce venture like Cookd did with Razorpay Magic Checkout. Elevate your business with higher prepaid orders, reduced RTO rates, and remarkable revenue growth. Seize success by connecting with us today. Let Magic Checkout be your catalyst for unparalleled eCommerce triumph. Unlock its transformative power and propel your business into a new era of efficiency and growth.

Magic Checkout Case Study- Link

When we started our own business, things were really hard. But we didn’t give up, and now we have more than 200 people working with us. – Alok Paul, Co-founder of Berrylush

In this Magic Checkout case study, let’s reflect on Berrylush’s beginnings, as Mr. Alok Paul recalls the tough times they faced. As the saying goes, where there is a will, there is a way, Berrylush indeed found its way. Let’s learn more about Berrylush, how they tackled challenges, and the important role Razorpay Magic Checkout, a one-click checkout solution, played in overcoming those challenges.

Crafting Elegance: The Berrylush Story

Founded by the dynamic duo Alok Paul and Anusha Chandrashekar, both accomplished graduates of IIM, Berrylush emerged six years ago as their visionary brainchild. Despite the initial hurdles, Alok and Anusha’s steadfast passion and determination have elevated Berrylush into a cherished brand among modern women. Today, it stands tall with a flourishing team of over 200 professionals and an impressive collection of 1500+ styles.

For Every Kind of Woman 

The brand caters to the carefree yet sweet-spirited woman with an ever-evolving and radiant personality, irrespective of size or shape. The brand fills a crucial gap in the Indian retail space by providing affordable, high-quality, well-fitted, bold, and stylish Western wear. 

Local Love and Quality Rules

With an in-house team dedicated to crafting perfect looks for millennial women, Berrylush proudly supports the local community by exclusively manufacturing its products in India, with a particular emphasis on female employment. A rigorous 5-step quality assurance process ensures that each garment reflects the brand’s commitment to both fashion and reliability.

Myntra’s Trusted House of Brands

Berrylush has earned its place in Myntra’s Brand Accelerator Programme, a platform designed to boost emerging Indian fashion brands with high growth potential. Recognizing the brand’s outstanding performance, the brand has become an integral part of Myntra’s “House of Brands.”

Learn More About Berrylush

Challenge 

Cash-on-Delivery Crossroads at Berrylush

The brand faced a substantial number of customers opting for the cash-on-delivery (COD) payment method. Understandably, customers sought assurance in the reliability of the brand. However, a challenge arose when certain COD orders turned out to be fraudulent. Despite the brand’s commitment to offering high-quality products at an affordable price, it found itself needing to discern between genuine and deceptive COD transactions, as fraud poses a threat to growth.

Solution 

COD Conundrum Solved: The Razorpay Magic Checkout Miracle

Upon integrating Razorpay Magic Checkout, the brand found a COD savior. Magic Checkout swiftly identified risky orders through comprehensive transaction analysis, leveraging historical Return-to-Origin patterns. It handled address validation, detecting inaccuracies and gibberish, and ensuring completeness before flagging high-risk orders and disabling COD.

Magic Checkout not only managed risk but also made the checkout process five times faster, freeing customers from lengthy forms. The result? A streamlined and efficient checkout that enhanced the brand’s overall shopping experience.

Impact 

Read Also: GirOrganic Elevated Order Conversions by 11%

Alok Paul, Co-founder of Berrylush on Razorpay Magic Checkout

We appreciate the support provided by the Magic Checkout team. Their solution perfectly meets our needs, significantly enhancing the overall user experience. Magic Checkout streamlined the checkout process and seamlessly integrated with the website’s user interface. The presentation of multiple payment methods on a single screen is a definite plus. Importantly, it has empowered us to manage fraudulent orders efficiently.

Razorpay Magic Checkout: Your Shield Against Fraudulent Orders

If Berrylush’s challenge strikes a chord with your brand, you’re not alone. Don’t let fraudulent COD orders impede your business growth. We’re here to handle fraudulent orders on your behalf and disable the COD payment method for such cases. Let Razorpay Magic Checkout be your solution!

We have been running this business for generations.

In this Magic Checkout case study, Mr. Nitin Ahir, one of the founders of GirOrganic, unveils the enduring journey of their family business—over 30 years of rich history. GirOrganic, a bastion of resilience and commitment, seamlessly blends tradition with innovation.”

As we explore GirOrganic’s journey, we uncover a world where dedication meets excellence. The digital evolution marked a significant turning point for them, introducing a new set of challenges that called for inventive solutions. In this case study, we delve into their venture into the online realm, the obstacles encountered, and the transformative role played by Razorpay Magic Checkout, a one-click checkout solution.

GirOrganic: Cultivating Tradition, Nourishing the Future

Established in 1990 under the agricultural acumen of Mr. Maganbhai, GirOrganic has flourished as a true embodiment of farming legacy. Guided by family teachings and armed with a handful of resources, Maganbhai initiated organic farming, laying the foundation for the brand. Today, the legacy perseveres with Mr. Maganbhai and his sons, Mr. Nitin, Mr. Nilesh, and Mr. Chetan Ahir, steering the helm.

Hailing from the Ahir community with deep ties to the Yadukal family associated with Lord Krishna, GirOrganic seamlessly blends ancient traditions with a modern touch to meet contemporary needs.

Although GirOrganic’s journey began in 1990, their digital odyssey commenced in 2019. Nestled in Surat, Gujarat, the brand specializes in organic food products, including A2 Gir cow ghee, wood-pressed oils, A2 Gir cow milk, pulses, peanut butter, and more. Their expansive farm is home to over 500 Gir cows, providing the raw materials for their quality products. Beyond catering to the domestic market, the brand exports its A2 Gir cow ghee to the Gulf and USA.

In a proud moment on November 26, 2023, GirOrganic received the esteemed “Gopal Ratna Award,” a national recognition in India for outstanding contributions to dairy farming. This accolade underscores their commitment to excellence in animal husbandry, solidifying their position as a leader in the field.

Learn More About GirOrganic

Challenge 

The High Dropout Mystery at GirOrganic

In the early stages of their online journey, GirOrganic prioritized product visibility and brand values over maximizing sales. Their primary goal was to introduce the world to their organic products and the values they stand for. However, the brand faced a significant obstacle as their online reputation grew—high dropout rates during the checkout process.

The issue stemmed from lengthy and time-consuming checkout forms, with customers spending 1.5 to 3 minutes in completing them. This proved particularly cumbersome for repeat customers, leading to a surge in dropout rates. They recognized the urgent need for a solution to streamline their checkout process and alleviate this challenge.

Solution

Solving Dropout Woes: The Razorpay Magic Checkout Solution

With the activation of Razorpay Magic Checkout, GirOrganic experienced an instant transformation. The solution addressed the persistent issue of high dropouts by eliminating the need for complex and lengthy forms. Magic Checkout took charge of prefilling critical customer details, including contact, shipping, and payment information. This seamless transition became possible through Razorpay’s expansive network, catering to over 200 million customers annually.

The impact proved to be substantial. Not only did it refine the shopping experience for their customers, but it also played a pivotal role in significantly reducing drop-offs and amplifying their order conversion rates.

Impact 

Also Read: MACS Jewelry’s Success Story

Mr. Nitin Ahir, Founder of GirOrganic on Razorpay Magic Checkout 

Elevate Your Conversions with Razorpay Magic Checkout!

In the vast landscape of e-commerce, challenges such as high cart abandonment and low conversion rates resonate across various brands, mirroring the obstacles GirOrganic once faced. If their journey aligns with your own struggles, consider a transformative shift in your checkout process. Enter Razorpay Magic Checkout, the one-click checkout solution designed to make a difference! Reach out to us today—whether by writing to us or filling out the form—and let our team seamlessly guide you through the process for enhanced results. Your journey to improved order conversions begins here!

From a passion to a business, I’m grateful to see my creations embraced by so many beautiful people!

Explore the Magic Checkout case study as Dr. Sneha’s words are met with a chuckle. Much like MACS Jewelry, numerous businesses in India have origins in someone’s hobby. Yet, the transition from passion to business comes with its set of challenges. Let’s explore the hurdles MACS Jewelry encountered, how they navigated through them, and the pivotal role Razorpay Magic Checkout—a one-click checkout solution—played in the growth of MACS Jewelry.

About MACS Jewelry

In 2012, Dr. Sneha Robin brought MACS Jewelry to life. What started as a passion for crafting paper and clay jewelry quickly grew into a thriving online store. MACS Jewelry, under Dr. Sneha’s guidance, focuses on handcrafted 925 hallmark pure silver jewelry and rare vintage pieces sourced from Indian tribal villages. Over the past decade, the brand has expanded its reach globally.

Each MACS piece begins with a 92.5 sterling silver base, blending contemporary and classic designs. The final touch involves gold polish, dual-tone finishes, and oxidized styles, often adorned with semiprecious stones. Beyond silver jewelry, they also offers captivating vintage tribal pieces from various parts of India.

Dr. Sneha’s commitment goes beyond aesthetics. Coming from a family of priests, she believes in giving back, allocating at least 10% of their profits to selected charities.

“One of MACS’ strengths lies in the skilled artisans we work with, carrying on a craft passed down through generations.” – Dr. Sneha Robin

Learn More About MACS Jewelry

Challenges 

Building Trust: The Bedrock of E-Commerce Success

Winning trust was a big deal for MACS Jewelry. They sold premium quality jewelry, but the worry was losing customers who didn’t trust the site. It turns out that only an aesthetically pleasing website wasn’t enough – they needed a trust badge to do the trick. And finding the right one, though, turned into a real puzzle.

The Swift Checkout Dilemma at MACS Jewelry

Checkout shouldn’t feel like a marathon. For the brand, the speed bumps in their checkout process were real. Dr. Sneha, the force behind MACS, wasn’t a fan of waiting either, and she sensed her customers felt the same. Their checkout demanded a time investment of 1.5-3 minutes, pushing customers to abandon their carts, inevitably leading to a high cart abandonment rate.

Solution 

Trust Reinvented with Razorpay’s Trusted Business Badge

Trust, the cornerstone of online success, is paramount for e-commerce businesses, as almost 30 out of every 100 users hesitate due to trust issues. 

In a bid to fortify customer trust, MACS Jewelry swiftly allied with Razorpay, obtaining the vital seal of trust their website craved. The introduction of the Razorpay Trusted Business badge was the catalyst that not only instilled trust but also propelled MACS Jewelry to a higher order share. Placing the RTB badge right on the checkout page worked wonders, transforming hesitant visitors into confident buyers.

Streamlined Shopping Delight with Razorpay Magic Checkout

The brand prioritized speedy transactions and an enhanced shopping journey, leading them to integrate Razorpay Magic Checkout, a one-click checkout solution. This enhancement resulted in customers enjoying a remarkable 5X acceleration during the checkout process, with the system seamlessly pre-filling crucial details like contact, shipping, and payment information.

Benefiting from a widespread network encompassing over 200 million customers, Razorpay Magic Checkout facilitated a seamless shift towards a more polished, customer-focused checkout process. This change elevated the entire shopping experience for MACS’ customer base, significantly boosting the order conversion rate.

Impact 

Read Also: Duroflex’s Journey: Overcoming Challenges with Razorpay Magic Checkout

A Few Words by Dr. Sneha Robin, Founder of MACS Jewelry 

Unlock the Potential of Seamless Checkout with Razorpay Magic Checkout

MACS Jewelry’s triumphant journey stands as a guiding light for businesses tackling similar hurdles. If your organization grapples with trust-building and the specter of cart abandonment, fear not. Razorpay Magic Checkout is the solution your business needs. Streamline your checkout process, instill trust, and bid farewell to cart abandonment worries. We are here to help you! 

About Duroflex- A Legacy of Sleep Innovation

Duroflex, a distinguished Indian brand specializing in sleep solutions, has a storied 55-year history that traces back to its visionary founder, Mr. P C Mathew, who set out to revolutionize the art of sleep. With five state-of-the-art manufacturing units across the country and ISO 9001 certification, the brand is a benchmark for uncompromising quality.

Duroflex is synonymous with both ingenuity and comfort, offering a diverse range of mattresses, including rubberized coir, spring, and foam varieties, as well as exclusive signature collections. In addition to mattresses, the brand crafts an array of premium sleep accessories, such as pillows, antibacterial bed linens, and antiviral mattress protectors, all meticulously produced using cutting-edge technology and top-tier materials. Their Duropedic orthopedic mattress series carries the esteemed endorsement of healthcare professionals.

The spirit of innovation continues to drive their journey. Their latest addition, the Wave Plus, is a smart adjustable bed offering different sleep modes controlled effortlessly via a remote or app. This year, Duroflex unveiled the groundbreaking Neuma, India’s pioneer adjustable mattress, featuring patented technology for individualized firmness settings on each side and Heat Away technology, promising restful and cool slumber. Duroflex is not merely a brand; it’s a commitment to redefining the very essence of a good night’s sleep.

Learn More About Duroflex

Challenges 

Navigating the Maze of Mattress Selection in a Crowded Market

Selecting the right mattress in a crowded market can feel like navigating a maze. Customers often grapple with a lack of clarity, relying on potentially misleading information. Making an informed choice requires a substantial 4 to 7-day research journey. The crowded marketplace, teeming with brands, adds to the complexity, making it a formidable task to find the perfect product.

Streamlining Checkout: The Imperative for Rapid Transformation

In a world where convenience is paramount, the brand recognized the pressing need to revamp their checkout process into a smoother and hassle-free experience. Customers wrestled with a complex sequence of steps, including filling out numerous forms, consuming 1.5 to 3 minutes of their time, hampering their shopping experience, and increasing cart abandonments. Duroflex embarked on a race against time and complexity to enhance the customer journey, aiming to meet the growing expectations of today’s discerning consumers.

Solution- Razorpay Magic Checkout to the Rescue 

Revolutionizing Customer Engagement with Magic Checkout

Magic Checkout proved to be the game-changer that the brand had been searching for. It brought about a transformative shift in how the brand engaged with its customers, allowing them to advocate for products that perfectly aligned with their individual needs. The impact was profound, significantly amplifying Duroflex’s efforts in lead generation and enhancing their remarketing and retargeting endeavors. The secret lay in Magic Checkout’s adeptness at capturing customer data and its unparalleled abandoned cart management service.

Streamlined Checkout Experience: The Magic Checkout Transformation

Magic Checkout acted as the catalyst that set Duroflex on a path of remarkable change. It accelerated their checkout process at an astonishing 5X pace, simplifying the entire journey for customers. Their contact, shipping, and payment details were effortlessly pre-filled, eliminating the tiresome task of filling out forms. This revolutionary shift was made possible through Razorpay’s extensive network, serving over 200 million customers annually. The transformation not only eased the shopping experience for the brand’s clientele but also played a pivotal role in elevating their order conversion rate to new heights.

Impact 

Amit Phutane, D2C Head, Duroflex on Razorpay Magic Checkout

Magic Checkout has truly transformed our customer experience, helping us guide them towards informed choices.

Accelerate Your E-Commerce Store’s Order Conversion Rates with Magic! 

Ready to skyrocket your e-commerce order conversion rates? It’s time to unlock the potential of Razorpay Magic Checkout! Our one-click checkout solution is here to put an end to low order conversion rates and lead you on the path to achieving your business goals.

Craft & Glory stands for unparalleled quality. We meticulously handcraft each product, ensuring longevity and uniqueness due to our use of all-natural materials.-  Rohit Anand, co-founder of Craft & Glory. 

Explore Craft & Glory’s success story with this Magic Checkout case study. Craft & Glory isn’t just your ordinary leather product brand; it’s a source of inspiration. Behind every e-commerce brand, there’s a unique narrative waiting to be discovered, and Craft & Glory’s story is one that truly captivates. Join us on this journey to uncover the remarkable tale of this brand, the hurdles it faced, and the pivotal role played by Razorpay Magic Checkout—a one-click checkout solution—in surmounting these challenges.

About Craft & Glory 

Where passion meets craftsmanship, and quality stands the test of time.

Co-founded by Rohit Anand, Craft & Glory, based in Gurgaon, India, represents a collective of artisans and leather enthusiasts. Their journey epitomizes passionate craftsmanship, specializing in handmade leather goods such as duffle bags, leather sneakers, work boots, belts, briefcases, satchels, and an array of other timeless offerings.

For over half a decade, Craft & Glory’s enchanting creations graced the shelves of their Delhi store. Now, their exquisite offerings are accessible worldwide, thanks to their online presence.

Their journey began from a simple quest—to find quality gear that resonated with their personalities and lasted long. Disappointed by the scarcity of such products in India, they embarked on a mission to craft goods that matched their unique vibes and rugged lifestyles.

The brand’s foundation lies in their commitment to premium materials. They employ the finest full-grain buffalo leather, enriched with layers of waxes and oils for durability and a distinctive patina. Each leather piece tells a story, bearing the marks of its origin, from stretch marks to tick bites. Quality extends to their hardware too. Solid brass buckles and copper rivets, designed for horse saddles, ensure their products never falter due to faulty hardware.

Inspired by an era when function trumped fashion, Craft & Glory takes pride in creating minimalistic, precise, and practical goods. Their products are designed for a specific purpose and built to endure the test of time. The brand’s spotlight shines on functionality. Their creations are a tribute to enduring craftsmanship, a dedication that will echo for generations.

Learn More About Craft & Glory

Challenges 

Checkout Conundrum – Frustration in the Cart

Craft & Glory encountered a significant obstacle with their initial checkout process—a lengthier-than-ideal procedure that deterred potential customers and led to mounting frustration. This hurdle was a critical issue, as a seamless checkout experience is vital for retaining customers and converting visitors into buyers.

The previous checkout system required customers to navigate through multiple steps, filling out various forms and entering information that seemed redundant or time-consuming. This process took customers nearly 1.5 to 3 minutes to complete their purchase. The complexity of the process not only discouraged potential buyers but also increased the likelihood of abandoned shopping carts.

Trust Building – The Newcomer’s Dilemma

As a new business entering a competitive market, Craft & Glory faced the challenge of building trust among their target audience. Establishing credibility and reliability was a significant task, as consumers tend to be cautious when dealing with unfamiliar brands.

They recognized that trust is a cornerstone of success in the e-commerce landscape. They understood that potential customers needed assurance that their products were of high quality, their transactions would be secure, and their overall shopping experience would be positive.

Solution

Empowering Checkout Efficiency with Razorpay Magic Checkout

Craft & Glory recognized the pressing need to streamline their checkout process, mirroring the seamless experiences of e-commerce giants like Amazon and Flipkart. Upon enabling Magic Checkout, shoppers bid adieu to laborious form-filling tasks. Razorpay’s Magic Checkout accelerated the process by 5x, seamlessly pre-filling contact, shipping, and payment details for customers.

Moreover, Magic Checkout furnished Craft & Glory with comprehensive insights into cart abandonment, shedding light on the precise stages where online shoppers abandoned their carts. Armed with this knowledge, the brand could make more informed decisions to retain these potential customers.

Elevating Trust and Convenience with Razorpay Magic Checkout

The brand offers a range of premium products and seeks to enhance the shopping experience by introducing more payment options, including EMI. While the task proved challenging in the past, Magic Checkout effortlessly integrated the EMI payment method, expanding the customer base. The Razorpay Trust Business badge further cemented customer loyalty and trust, assuring them of the utmost security for their transactions.

Impact 

Also Read: Dermatouch’s Journey: Razorpay Magic’s One-Click Checkout Impact!

Craft & Glory on Razorpay Magic Checkout 

I’ve recommended Razorpay Magic Checkout and other Razorpay products to fellow founders. My trust in Razorpay runs deep; they consistently deliver outstanding products and exceptional support. Their team goes the extra mile, even responding at 10 p.m. Razorpay’s commitment to people, products, and quick resolutions has been a driving force behind our business growth.– Rohit Anand, co-founder of Craft & Glory. 

Turbocharge Your Online Store’s Checkout Experience by 5X! 

If you’re seeking to emulate the lightning-fast and effortless checkout experience of Craft & Glory, it’s time to explore Razorpay Magic Checkout, your gateway to elevating your checkout process. With our one-click checkout solution, you can revolutionize your e-commerce store by siginificantly reducing cart abandonment and RTO rates, ultimately supercharging your sales.

About Dermatouch 

Dermatouch, a skincare and dermato-cosmetics company, was co-founded by two visionaries, Anish Nagpal and Amit Purswani. The brand, driven by a profound trust in science, addresses today’s common skin-related challenges caused by lifestyle, stress, pollution, sun exposure, and hormonal imbalances. Specializing in Dermocosmetics, they provide scientifically backed skincare solutions crafted after extensive research.

Their team of experienced dermatologists meticulously formulates each product, selecting ingredients through thorough research. Dermatouch upholds the highest safety and quality standards, subjecting all ingredients and formulations to dermatological testing and clinical trials.

Their commitment is to offer practical solutions, ensuring customer satisfaction in their journey to healthier skin. Whether you’re seeking to combat acne, reduce the signs of aging, address blackheads and pores, rejuvenate the under-eye area, achieve skin brightening, minimize stretch marks, tackle pigmentation issues, or explore a wide range of other skincare needs, the brand has tailored products to meet your individual requirements.

Their comprehensive product line encompasses solutions for each of these concerns, all supported by their unwavering dedication to scientific excellence and customer well-being.

 Learn More About Dermatouch 

Challenges 

Support Failing Short of Expectations 

In Dermatouch’s perspective, the importance of a robust support team cannot be overstated. As they rightly put it, “when searching for a product, the quality of the support team often tops the list of priorities.” They understood that even the best products can run into issues at times. 

This posed a significant challenge for them; They sought a support team willing to listen attentively and offer effective solutions to the challenges they encountered. The brand was in search of a partnership that prioritized the fundamental necessity of comprehensive team support.

The Constant Battle Against Fraudulent Orders

Faced with the constant battle against fraudulent orders, the brand encountered multiple problems. When customers start placing fraudulent orders, common complications that a company can face are less revenue generation, inventory loss, refunds, and can even put a financial strain on a brand. 

Apart from the financial complications, a brand can go through a reputation risk, potentially shaking customer trust. Customers placing fraudulent orders can leave negative feedback, which can damage the brand’s reputation. 

Solution 

The Magic Solution: How Dermatouch Found the Support They Needed

Dermatouch discovered the support they needed with Razorpay Magic Checkout, a one-click checkout solution. Magic Checkout’s support team proved to be a beacon of assistance. Their proactive approach, coupled with steadfast availability, ensured that the brand never felt alone in navigating this transformative journey. At every juncture, the support team was there, ready to guide them through each step, demonstrating a commitment to their success that was truly exceptional.

It didn’t take long for them to realize that Magic Checkout’s support went beyond business—it was about genuine care. This understanding led the brand to promptly adopt Magic Checkout, confident in their partnership with a support team that was both sincere and effective.

COD to Prepaid Transformation: Dermatouch’s Winning Solution

Dermatouch opted for Magic Checkout’s COD to Prepaid feature, improving payment dynamics and reducing COD fraud risks. This practical tool empowered a smooth transition from a significant portion of COD orders to prepaid, simplifying payments, enhancing customer experience, and boosting revenue.

With a customer-centric approach, the brand utilized the feature by engaging customers via personalized WhatsApp messages, incentivizing with discounts, and encouraging prepaid orders. Magic Checkout also efficiently managed COD orders, flagging potential RTO cases ensuring a secure transaction process.

Impact 

Also Read: Anveya Skyrocketed their Order Conversion Rate By 110% 

Dermatouch on Razorpay Magic Checkout

Razorpay Magic Checkout’s support team is truly fantastic. They’ve consistently been by our side whenever we’ve needed assistance, and their steadfast support has been invaluable. Partnering with Magic Checkout has not only enhanced our support experience but also played a crucial role in reducing our share of COD orders while increasing the share of prepaid orders. For any e-commerce business seeking exceptional support and a boost in prepaid order share, we highly recommend Razorpay Magic Checkout.– Team Dermatouch 

Join Razorpay Magic Checkout to Boost Your Prepaid Orders! 

If you find yourself facing challenges akin to Dermatouch, please don’t hesitate to reach out to Razorpay Magic Checkout. Our team is here to provide support, just as we did for Dermatouch. And if concerns about COD orders are causing you stress, rest assured that our COD to Prepaid order feature is available to alleviate those concerns.

Embracing nature’s gifts leads to a conscious, healthy, and eco-friendly life. – Anveya Living

Anveya embarked on a mission to promote eco-friendly and sustainable beauty products, encountering a few hurdles along the way. Discover in this Magic Checkout case study what inspired their all-natural beauty line, the challenges they faced, and how Magic Checkout, a one-click checkout solution, helped the brand overcome these obstacles.

About Anveya

Anveya was founded with a singular mission: to raise awareness and empower individuals to make environmentally friendly choices. Vivek and Saurabh, the visionaries behind Anveya, launched their direct-to-consumer (D2C) enterprise in 2018. 

The brand offers an extensive array of beauty products, including hair growth serum, instant volumizing serum, essential oils, cold-pressed oils, shampoos, conditioners, and hair mist, among other offerings, all tailored for curly hair. These products cater to individuals aged 18 and above.

Following its inception, Anveya’s desire to categorize certain products led to the birth of their second brand, ThriveCo, in 2020. ThriveCo specializes in hair and skin care solutions, addressing concerns like hair loss, dandruff, and anti-aging. Notably, June 2022 saw the launch of Curlvana, designed for those with curly hair. Their most recent addition, Colorisma, introduced in 2023, offers temporary and semi-permanent hair color solutions.

We fuse purity and the wisdom of nature to craft premium hair, skin, bath & body, and home products.

Learn More About Anveya 

The Challenges

High Cart Abandonment Rate: A Genuine Concern

Despite offering high-quality products, the brand noticed a concerning trend of customers leaving their website after adding items to their shopping carts. The significant rate of cart abandonment prompted a thorough investigation into the underlying causes, with a specific focus on analyzing the checkout process.

In stark contrast to e-commerce giants like Amazon and Flipkart, the direct-to-consumer (D2C) website’s shopping experience lacked the seamless functionality that customers have come to expect.

1. Lack of Auto-fill Feature: Anveya faced a challenge due to the absence of an auto-fill feature for customer information, including names, addresses, and payment details, resulting in increased effort on customers’ part.
2. Extended Checkout Time: Because customers were obligated to complete multiple steps, the checkout process took considerably more time. Moreover, each additional piece of data that customers had to manually enter introduced an extra step into the purchase process, contributing to a longer overall experience.
3. Customer Drop-Off: The heightened time and effort required and extended checkout process led to customer frustration and impatience. Consequently, many customers abandoned their shopping carts before finalizing their purchases.
4. Impact on Revenue: Ultimately, the growing number of customers who abandoned their carts had a direct impact on their conversion rate. As this rate decreased, the company’s revenue suffered accordingly.

Razorpay Magic Checkout: The One-Click Checkout Solution that Rescued Anveya and Countless E-Commerce Enterprises

Upon comprehending the brand’s needs, Razorpay Magic Checkout, a one-click checkout solution, promptly sprang into action. The partnership between Anveya and Razorpay Magic Checkout revolutionized the customer shopping experience. Shoppers were relieved of the burden of filling out multiple forms, thanks to the Razorpay network of 200 Mn+ shoppers that transact annually via Razorpay. 

Magic Checkout, a one-click checkout solution also made all payment methods, including Cash on Delivery (COD), available & easily accessible in a single view for customers’ convenience. This transformative change ushered in a 5X faster order completion process, leading to a substantial decrease in the cart abandonment rate and a noteworthy surge in the order conversion rate.

Also Read: Razorpay Magic Checkout Drives Alphonso Mango’s Order Conversion

The Impact

Anveya’s Experience with Razorpay Magic Checkout

We partnered with Razorpay Magic Checkout with the aim of minimizing cart abandonment and enhancing the order conversion rates. True to its promise, Magic Checkout delivered. Our order conversion rate increased by an impressive 110%. Razorpay Magic Checkout’s evolution gives us confidence that it will further drive our revenue growth. I would strongly recommend it to all D2C brands.

Transform Your Business with Razorpay Magic Checkout, Just Like Anveya Did!

Anveya’s triumph serves as a motivational beacon for D2C brands grappling with similar challenges. If your business faces the same struggles, such as high cart abandonment rates and low order conversion rates—contact Razorpay Magic Checkout, a one-click checkout solution. Allow us to guide you toward achieving your business objectives!

Try Razorpay Magic Checkout

Magic Checkout Case Study: Link